5 - On the wine route
The 5 Fiefs Vendéens areas
It was in the years following WWII that a focus on quality was re-established with the replanting of the grape variety 'Vitis Vinifera'. This patient approach by passionate winegrowers and professional bodies succeeded and in 1953, the label "anciens fiefs du cardinal" was born in reference to Richelieu who was a former Bishop of Luçon.
The name "Fiefs Vendéens" appeared in 1965, describing a simple designation of origin (AOS), and in 1973 it was named as a "delimited country wine". The name was retained during its promotion to a "Delimited Wine of Superior Quality" (VDQS). After the grape harvest in 2011, the vineyards of Chantonnay joined the vineyards of Mareuil sur Lay, Brem sur Mer, Vix and Pissotte under the AOC label.